Now more than ever, corporations are investing heavily in IT. The quality of these investments affects the daily work of millions.
Yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders.
In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
Translate your work on the Canvas to specific charters in IT. Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure. How do you define a customer-centric strategy you can actually execute? To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action.
That’s what you’ll learn in this course.
A Short Description
A customer-centric way of doing business is a way that provides a positive customer experience before and after the sale in order to drive repeat business, enhance customer loyalty and improve business growth.
But, a customer-centric company is more than a company that offers good service. Both Amazon and Zappos are prime examples of brands that are customer-centric and have spent years creating a culture around the customer and their needs. Their commitment to delivering customer value is genuine – In fact, Zappos is happy to fire employees if they do not fit within their customer-centric culture!
But, how important is being customer-centric? The good news is that’s becoming very important! Econsultancy recently asked what the most important characteristic is in order to establish a truly “digital-native” culture. The answer to that question and leading the responses with 58% was to be customer-centric.
Enroll in this course to find out.
General introduction to customer-centric strategies
Customer Advisory Board
Learn about the basics of Customer Advisory Board
The major things about conducting a survey and manage feedback
Customer Behavior Case Studies
In this section, learners will have a chance to discuss thoroughly the role of customer behaviors in business.